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Catalogue Refresh
A practical update on catalogue refresh for South African wall-art ranges, including new looks, room styles and display planning.
How the Wall Art Designs catalogue refresh takes shape
Catalogue Refresh shares updates to the Wall Art Designs range for South African interiors. It covers new looks, room styling direction and display planning for teams working on current decor selections.
A catalogue refresh starts with the range that is on the wall now, not the concept board. Note which prints still suit current South African interiors, which finishes look dated under LED lighting, and which sizes no longer fit newer apartment layouts. Teams should also flag moisture-prone coastal rooms, high-traffic passages, and any install limits that affect framing or mounting choices.
The first room photo is often where the useful decisions come from. Capture the existing display height, nearby furniture, window glare and visible wall texture before any replacement images are selected. That record helps the next print run match the setting instead of relying on memory from a site visit.
Range changes worth recording
This update should leave a working record of what stays, what drops out, and what needs a new finish or size. Include wall measurements, room type, and the preferred look for each space so buyers and stylists are reading the same direction. One strong revision to a living-room set often matters more than a long list of unused alternates.
Link Catalogue Refresh with the matching Substrates note and the nearest Design notes entry before adding new variants to the range. Review the approved artwork file, print surface, and carton label again before dispatch leaves for site. Share a photo of the space and the print finish you like, and the studio will plan the piece.
- Current range checked against room use
- Wall photo saved with exact dimensions
- Range name clearly marked for filing
Site conditions affecting display updates
Refresh decisions change from one province to another. Gauteng projects may need bolder scale for larger wall spans, while Cape Town apartments often suit tighter formats and lighter framing. Hospitality, retail and office interiors should each be reviewed against traffic, cleaning routines and how often the visual scheme is updated.
Salt air can shorten the life of some finishes near the coast. Dust inland shows quickly on dark frames and glossy faces, especially in busy reception areas. Load-shedding also affects production planning, so print selections and installation dates need to be logged with the rest of the range review.
Operated by Astros Marketing (Pty) Ltd from 2 Makro Place, Sunnyrock 1401.
What to capture in the refresh
Brief Catalogue Refresh with room photos, wall sizes, finish updates and any artwork that is no longer working. Name the subject line so the right range is easy to find.
Write the update while the room set, measurements and finish samples are still in front of you. Record any artwork that no longer reads well at full size, any frame colour that clashes with new décor schemes, and any photo that needs replacing in the catalogue set. Keep the update alongside the project brief when the range goes forward for approval.